Lucky Māo Launch Dinner

Lucky Māo Launch Dinner

Producer · Creative Director · Guest List Strategy

To launch Lucky Māo, Orbital Kitchens’ delivery-only Chinese takeout concept, we transformed a historic New York apartment into a one-night-only fine dining restaurant.

The goal was simple but ambitious: challenge the perception of virtual brands and prove that delivery-first concepts can carry the same cultural and culinary weight as traditional restaurants.

For one night, 40 influential New Yorkers, food writers, artists, tastemakers, and loyal customers, gathered around a multi-course tasting experience hosted by Chef Tommy Lai, the Michelin-trained chef behind Lucky Māo’s menu.

The evening pulled back the curtain on the faces and craftsmanship behind the brand, bringing legitimacy and emotional depth to what is often dismissed as “just takeout.”

We invited 34 curated guests from across the city’s creative and food scenes to experience the brand before the public ever could, turning a digital-first concept into a tangible, immersive moment.

This wasn’t just a dinner.
It was a reframe of what a virtual restaurant could be.