Hey, I'm Vicky.

I build brands that people actually care about. And campaigns that prove it.

Seven years in. I've spent my career in the rooms where the brand gets made, leading marketing at startups where speed is survival and nothing exists until you build it. I've launched brands from zero, relaunched products that lost their story, produced campaigns that live in feeds and in real life, and built the teams that make all of it happen.

My work lives at the intersection of culture and commerce. I use customer behavior, data, and sharp creative instinct to build brands that don't just look good. They convert, retain, and grow. I've done it across food, tech, and consumer spaces, and the through line is always the same: find the real story, build around it, and make it scale.

I'm drawn to the kind of work that shifts behavior, creates cultural moments, or makes people feel something they didn't expect. The brands I admire most don't follow culture. They make it. That's the standard I hold my work to.

Now I'm looking to bring everything I've built, the instincts, the frameworks, the obsession with getting it right, into an organization with the scale and ambition to match.

If that's you, let's talk.