FRUITeria

FRUITeria

Photographer · Creative Direction · Design

A visual study on language, identity, and cultural diversity across Latin America.

Created for Raíz, Emerson College’s Latin American magazine.

The Concept

Latin America shares a language, but not always the same words.

A single fruit can have many names depending on the country, each one carrying its own cultural nuance and identity.

This project explores that diversity through something simple and universal: fruit.

The Execution

I created a series of minimal, still-life photographs, focusing on fruits as the central subject.

Each image was then painted over and layered with hand-written words representing how that same fruit is named across different Latin American countries.

The result is a visual contrast between:

Simplicity and complexity
Sameness and difference
Object and language

The Approach

The art direction was intentionally minimal to allow the language to take focus.

Clean compositions. Soft lighting. Controlled color.

The painted typography introduced an imperfect, human element, reinforcing the idea that language is lived, not standardized.

Reflection

This project highlights my interest in storytelling through visuals and my connection to Latin American culture.

It reflects how design and photography can be used to communicate identity in subtle but meaningful ways.