VIVAL GARCO

VIVAL GARCO

Co-Founder · Brand Strategy · Creative Direction · Production

“A Love Letter to Art.”

Vival Garco was a brand I co-founded in 2019 as part of my capstone project after completing the entrepreneurship program at Emerson College.

The concept was to create handmade, custom hoodies inspired by art history, blending fashion with education in a way that felt personal, modern, and accessible.

The Vision

We set out to build more than apparel.

Each piece was designed as a wearable expression of art, paired with storytelling that educated customers on the inspiration behind each design.

The goal was to make art tangible and part of everyday life.

Building the Brand

I led the brand end to end, building everything from scratch with no funding.

This included:

• Designing and developing the website and Instagram
• Creating the brand identity, packaging, and storytelling
• Developing custom hoodies from scratch with manufacturers in China to ensure quality and fit
• Leading the launch campaign and go-to-market strategy
• Producing pop-ups and experiential moments to bring the brand into the real world

Every touchpoint was intentional and built to create a cohesive brand experience.

Launch & Impact

We launched through a direct-to-consumer model with limited drops and organic demand.

The collection sold out within two months.

What It Taught Me

Vival Garco taught me how to build a brand from zero.

How to create demand without budget.
How to connect product, story, and experience.
And how to turn a creative idea into something people are willing to buy.

It’s where I learned to think not just as a creative, but as a builder.